SeekChic was created for real-life moments.

The gallery opening you forgot about.
The date you just said yes to.
The fashion week invite that came in last minute.

We believe style should feel effortless, not overwhelming.

No endless scrolling.
No decision fatigue.
Just a focused edit of pieces that work.

Designed in New York.
Built for the woman who moves fast.
Curated for moments that matter.

Because great style shouldn’t wait.

The Business of Beautiful Things

Fashion is creative. Building a brand is strategic.

Founded by fashion executive and brand strategist Heather Iraida, The Business of Beautiful Things is an emerging educational platform designed to make the business side of fashion more accessible.

Through free classes and downloadable resources, Heather will share practical insights across brand strategy, strategic marketing, licensing, partnerships, and the business of building brands—drawing from more than a decade of experience in the fashion industry and a Master’s degree in Strategic Marketing.

Free resources and classes coming soon.

JOIN THE WAITLIST