Born and raised on the Lower East Side of Manhattan, Heather I. Rodriguez was destined for fashion. Her grandmother, a Puerto Rican seamstress who crafted every garment her parents wore, instilled in her an early appreciation for fabric, craftsmanship, and the transformative power of style. That lineage made fashion more than an interest — it became her inheritance.

Over the past decade, Rodriguez has built a career at the intersection of fashion, culture, and commerce. She has led global licensing and partnerships for Live Nation and Iconix Brand Group, shaping collaborations for heritage labels like Umbro and Pony. In the agency world, she connected fashion houses with leading digital voices, and at Spin Master, she managed high-profile entertainment approvals. Her time at Dylan’s Candy Bar brought creative partnerships to life — from intimate collaborations with Hanky Panky to a Mean Girls capsule with Paramount — all while working closely with retailers such as Neiman Marcus, Nordstrom, and Saks.

Armed with a Master’s degree in Strategic Marketing from Fordham’s Gabelli School of Business, Rodriguez brings both creative vision and commercial savvy to everything she touches.

Her latest venture, SeekChic, blends her heritage with her expertise. Inspired by years of navigating last-minute events in New York City, she created a platform that lets consumers discover what’s in stock locally and access it instantly — making last-minute fashion as seamless as ordering dinner. For Rodriguez, it’s more than convenience; it’s about elevating everyday style, empowering boutiques, and carrying forward the legacy of her grandmother’s needle and thread.