Born and raised on Manhattan’s Lower East Side, Heather I. Rodriguez was shaped by fashion long before she built a career in it. Her grandmother, a Puerto Rican seamstress, instilled a reverence for craftsmanship and the transformative power of style, while her mother embodied the ambition and creative drive that define New York. Together, those influences rooted Rodriguez in both heritage and hustle.

Over the past decade, she has built a career at the intersection of fashion, culture, and commerce — leading global licensing and partnerships across Live Nation, Iconix Brand Group, and Spin Master. Her work has shaped collaborations for heritage labels and connected brands with major retailers including Neiman Marcus, Nordstrom, and Saks.

With a Master’s degree in Strategic Marketing from Fordham University’s Gabelli School of Business, Rodriguez brings strategic precision and instinctive style to every venture.

Her latest venture, SeekChic, was born from navigating last-minute life in New York City — a platform designed to make in-stock fashion instantly accessible while empowering boutiques and redefining modern convenience.