Born and raised in New York, Michelle Iskhakova built her career at the intersection of influence, data, and brand storytelling. A graduate of LIM College, New York’s leading fashion business school, she developed an early fluency in digital culture, performance marketing, and brand identity.

Michelle has led high-performing influencer and partnership strategies across beauty, lifestyle, and wellness — managing million-dollar budgets at Central Entertainment Group, directing over 1,000 creator campaigns at 456 Growth Media, and optimizing KPI-driven growth programs at Impact.com. Her strength lies in merging analytics with cultural instinct to drive measurable impact.

As Chief Brand Officer of SeekChic, Michelle shapes the brand’s voice, creative direction, and influencer ecosystem — ensuring it feels modern, strategic, and built for the next generation of fashion-tech consumers.