Born and raised in New York, Michelle Iskhakova built her career at the intersection of influence, data, and brand storytelling. Drawn to the creative energy of the city, she studied Business Administration at LIM College, New York’s leading fashion business school, where her interest in digital culture and brand identity took shape.

Over the past six years, Michelle has led high-performing influencer and partnership strategies across beauty, lifestyle, and wellness. From managing million-dollar budgets at Central Entertainment Group to directing 1,000+ creator campaigns at 456 Growth Media and optimizing KPI-driven performance programs at Impact.com, she’s known for blending analytics with intuition to drive measurable growth.

As Chief Brand Officer of SeekChic, Michelle shapes the brand’s voice, influencer ecosystem, and creative direction. Her ability to merge data, culture, and visual identity ensures the brand feels modern, compelling, and built for the next generation of fashion-tech consumers.